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This is my blog post regarding directory submission and why I consider this a bad idea These days you can get teams in thirdworld contries building back links all day, nothing un-natural about this but the speed in which the backlinks are created can be a problem. 

1) Backlinks that are created need to be on quality sites, yes there are companies even filling that gap but the grammer and the anchor text has also got to be right.
2) The rate of these back links going up, this too is important.  Now what with social Media and blogging; backlinks will only get created faster. Backlinks going up by more than 300 - 500 per day is a fast growing rate.

My conclusion is that allot of people think more backlinks equals more page rank equals better site and more visitors.

WRONG

Two things I would do if I was google.

1) Ensure that I deleiver the best result for what the web visitor has searched for.
2) Sites need to grow naturally.  

Number 2 is a hard one but looking at some of the small sites that have 4k backlinks is a great example.

 

Below I have noted some simple checlists for ensuring a page is open to search engines and is optimised for Search Engines

1) Ensure that the Meta tags are filled in and that you comply with what the tag is used for.
2) Try to target no more than 3 keywords per page.
3) Ensure you use the header tags.
4) It's a good idea to include targeted keywords in title tag, keyword tag, header tag and content.
5) If you are linking from one page to another page in your site ensure the anchor text is decriptive.
6) Same with backlinks and ensure that the source site has relevence.

The Lime group is based in Hastings and offers IT Support.  We offer a wide range of product and services to our clients, these include on-line backups, disaster recovery, IT Support and IT Consultancy.  We are also able to offer Search Engine Marketing & web design from our sister company sweetpixels.